ABout upmind

Empowering your business With smarter strategy

Build Smart
Strategic
Professional
Grow Faster
Startup Feel
Smiling young man in a beige sweater holding a smartphone with a soft rainbow glow in the background.
We help startups and growing teams validate ideas, scale products, and make data-driven decisions.
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Expertise

We bring together strategic thinking to help businesses operate smarter and grow stronger.

Digital Transformation

Modernizing systems and workflows to enhance efficiency and scalability.

Process Optimization

Improving operations to reduce friction, increase speed, and boost results.

Product Advisory

Guiding product teams with insights, structure, and strategic direction.
Our teams

The people who drive our success

Our team consists of skilled professionals with expertise in strategy, operations, analytics, and digital transformation.
CEO
Ashlynn Curtis
CEO
Martin Lipshutz
testimonials
"Niet normaal hoe snel het team van Custom System werkt. Na 2 dagen al een werkend prototype!”
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Casper
Directeur
"Aardige, eerlijke mensen. Denken actief mee waar de kansen liggen en leveren hoge kwaliteit voor aantrekkelijke prijzen.”
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Kees
Directeur
"We hebben een aantal vacatures offline kunnen halen doordat we veel productiever kunnen werken. Bedankt!”
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Lisa
Founder

Ready to
elevate your business?

Partner with us to take your digital presence to the next level.
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Stationsplein 45, 3013AK, Rotterdam, Nederland